Tim Carmody at Snarkmarket wrote a thoughtful essay on reviewing books, movies, and other works in the new-media environment. In a nutshell, he points out how swarms of reviews posted at Amazon (for example) can have competing objectives, centering on what he labels immanence versus transcendence.1
The difference between these helps explain a gap between traditional newspaper reviews, which emphasize the value of the transcendent work, and consumer reviews at Amazon and countless other sites, which are more likely to focus on the particular experience with one (immanent) form of the work. Continue reading “How to review stuff”